ain. sheen. qaaf.
DoP &
Director
ain. sheen. qaaf.
DoP &
Director
For kanishk seth's
"yaara ve"
An exclusive music video shot in the very photogenic streets in pure LOG footage exploring the concept of self-love and longing for one's purpose within a chaotic and seemingly meaningless world.
Creative Process
The Initial Reaction
Our initial reaction to "Yaara Ve" was strikingly diverse; some of us felt lost, others sensed spirituality, love, sadness, or even darkness within. It was fascinating how one song could evoke such a wide range of emotions, leading to unique personal interpretations.
First Insight
Recognizing this, we embraced our varied interpretations and used them as a foundation during brainstorming, exploring multiple narratives and visual themes to capture the song's multifaceted essence.
Shortlisting
We narrowed down our ideas by focusing on the themes that resonated most strongly with us. By shortlisting concepts that captured the song's emotional depth, we ensured our music video would authentically reflect the diverse feelings "Yaara Ve" evoked
Development
We began building on our chosen concept by fleshing out the narrative and visual elements. Through detailed ideation, we explored how best to translate our interpretation into a cohesive music video, focusing on storyboarding, mood, and key scenes to bring the essence of "Yaara Ve" to life.
Pre-Production
Finalizing our plan by creating storyboards, selecting locations, and arranging the necessary props and equipment. We also cast performers, planned the shooting schedule, and designed the set to ensure everything was ready for a smooth filming process.
Production
During production, we brought our vision to life by capturing the scenes as planned. We focused on executing the storyboard through precise cinematography, using lighting, camera angles, and performance to convey the emotions of "Yaara Ve
Post- Production
Post-production was the most dreadful part of this, to be honest. We sat down with over 100+GB of video files and has to create a compelling story arc that’s both narrative and structured but also engaging and does justice to the emotive nature of the character
Creative Process
The Initial Reaction
Our initial reaction to "Yaara Ve" was strikingly diverse; some of us felt lost, others sensed spirituality, love, sadness, or even darkness within. It was fascinating how one song could evoke such a wide range of emotions, leading to unique personal interpretations.
First Insight
Recognizing this, we embraced our varied interpretations and used them as a foundation during brainstorming, exploring multiple narratives and visual themes to capture the song's multifaceted essence.
Shortlisting
We narrowed down our ideas by focusing on the themes that resonated most strongly with us. By shortlisting concepts that captured the song's emotional depth, we ensured our music video would authentically reflect the diverse feelings "Yaara Ve" evoked
Development
We began building on our chosen concept by fleshing out the narrative and visual elements. Through detailed ideation, we explored how best to translate our interpretation into a cohesive music video, focusing on storyboarding, mood, and key scenes to bring the essence of "Yaara Ve" to life.
Pre-Production
Finalizing our plan by creating storyboards, selecting locations, and arranging the necessary props and equipment. We also cast performers, planned the shooting schedule, and designed the set to ensure everything was ready for a smooth filming process.
Production
During production, we brought our vision to life by capturing the scenes as planned. We focused on executing the storyboard through precise cinematography, using lighting, camera angles, and performance to convey the emotions of "Yaara Ve
Post- Production
Post-production was the most dreadful part of this, to be honest. We sat down with over 100+GB of video files and has to create a compelling story arc that’s both narrative and structured but also engaging and does justice to the emotive nature of the character
lighting
lighting
