You open the website on your laptop, excited to plan your journey—only to be met with a cluttered interface, confusing navigation, and an unresponsive layout.
Frustration builds as you struggle to find essential information, toggle between multiple subpages, and decipher unclear labels.
Spicejet's user experience, re-designed.
Scope
Informational structures and UI design
Focus
Creating an easy-to-digest strcuture
Time
6 weeks across 3 months
Team
Lakshita, Nimisha, Harsh, Soniya, and myself
redesinging a dying airline to possibly save it from drowning by highlighting it's core differential features that go beyond just a low-cost passenger airline, but rather an ecosystem of low-cost budget services ranging from corporate bookings to cargo and holiday packages.
user patterns
Understanding how users book and explore vacations
Analyzing user behavior to identify pain points and expectations while navigating the website.
Mapping how users interact with different features, from flight bookings to add-ons and support services.
service criteria and category
Understanding how users book and explore vacations
Analyzing user behavior to identify pain points and expectations while navigating the website.
Mapping how users interact with different features, from flight bookings to add-ons and support services.
informational mapping and repository building
Understanding how users book and explore vacations
Analyzing user behavior to identify pain points and expectations while navigating the website.
Mapping how users interact with different features, from flight bookings to add-ons and support services.
brand identity and user interface
Enhancing SpiceJet’s digital identity through a consistent, visually appealing, and responsive design system.
Establishing a design kit that ensures a unified experience across all digital touchpoints.
SpiceJet, despite being a leading low-cost airline in India, faces a significant hurdle: its digital experience does not match the efficiency and accessibility expected by modern travelers. With 9 million passengers and an 8.4% domestic market share, the airline has the reach—but not the seamless experience that could convert visitors into loyal customers.
Project Goal
Derived from focus groups of nuclear family parents planning and exploring vacation offerings and travel plans.
Modernization
Keep the website design modern and up-to-date with trends, ensuring a visually appealing interface that resonates with users and reflects the airline's brand identity.
Seamless User Interface
Strive to improve user satisfaction by focusing on ease of use, intuitive navigation, and clear communication of essential information.
Effortless navigation
Design intuitive navigation that enables users to easily find essential features. Implement clear labelling and hierarchical menus for seamless exploration.
Streamlining User Actions
Design a straightforward pathway for users to accomplish tasks, ensuring minimal steps and clear calls-to-action.
Understanding the market
Plotting a project trajectory
Mapping user flows
Planning information
Site-map
Content repository
Defining a brand identity approach
Adapting the existing brand identity to a modern web-friendly and digital medium responsive format
(Scroll slideshows to explore details)
Wireframed interfaces
Responsive and interactive interfaces
Building UI elements that respond to users and help segment and compartmentalize important information in the right chunks to ease consumption of user information.
Irresistible deals
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Use code
ADDON25
Validity: March 31, 2024
Get yourself any add-on at 25%
Use code
ADDON25
Validity: March 31, 2024
Get yourself any add-on at 25%
Use code
ADDON25
Validity: March 31, 2024
Pay using KWIK and get ₹200 off
Use code
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Validity: March 31, 2024
As a member you get access to
Complimentary upgrades
SC points every booking
Exclusive vouchers
SpiceClub Loyalty Program
Join our frequent flyer program and enjoy unmatched rewards, added comforts and exclusive privileges.
Know more
Why Us ?
Fly with SpiceJet, India's favourite low-cost airline, for a safe, secure, and delightful journey. We offer unmatched value with our extensive network, superior service, and irresistible fares. Choose SpiceJet, and travel smart!
Speedy and efficient travel
Exciting deals and offers
Best meals, just for you
200+
Operational daily flights
80+
Domestic destinations
30+
International holidays
500 Mn+
Happy passengers
300+
Aircraft strength
Flights
Ready to fly spicy?
Flights and Hotels
One way
Round trip
From
Delhi (DEL)
To
Kolkata (KOL)
Departure date
18 Mar 2024
Arrival date
18 Mar 2024
Passengers
1 Adult
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Family & friends
Unaccompanied minor
Students
Armed forces
Govt. Employee
Special assistance
₹ INR
Check-in
Flight status
Manage booking
New Delhi
Ancient monuments meet modern bustle. Explore Mughal marvels, bustling markets, and spicy delights.
Famous Places in Delhi
Kashi Vishwanath
Assi Ghat
Temple
Ramnagar Fort
Let’s go places together !
Go international
Map data @2019 Google
Terms of Use
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Packages inclusive of
Flights + hotels
Flights + hotels
Flights + hotels
4 Nights / 5 Days
Due to Iow visibility at Delhi airport, your flight schedule to/from Delhi may get impacted. Please check your flight status here.
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Registered Office: SpiceJet Ltd, 319, Udyog Vihar, Phase IV, Gurgaon, Haryana - 122016
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