meta raybans x refract
Scope
Speculative product design
Focus
The storytelling of tomorrow
Time
1 week
Team
Solo
A timeline
Cavemen and Hieroglyphics
Chauvet Cave, France, 30,000 BC
Pyramids of Giza, Egypt, 2600 BC
oral stories and folklore
Narrations, England, 1811 AD
Vyasas, India, 1913
written literature
Phoenician Alphabet, 1st millennium BC
"The Iliad" by Homer, 770 BC
theatrical enactions
Medieval Theatre, 5th Century AD
Egyptian Theatre, 2500 BC
film and cinema
Roundhay Garden Scene, 1888 AD
Film camera patent, 1888 AD
Technology has given us the ability to practice our intrinsic nature as visual individuals.
Current trends
S.
T.
E.
E.
P.
SOCIAL
TECH
ECONOMICS
ENVIRONMENT
POLITICS
social
Storytelling has always been a reflection of societal values, beliefs, and cultural norms. As societies evolve, so too do the stories they tell. The rise of social media has democratized storytelling, allowing individuals to share their narratives with a global audience.
The scope of storytelling experiences have reduced from communal interactions to personalized isolated options
The variation in size and information density has greatly increased the formats of content and their approaches and inhibitions
Globalization of content has come with a natural instinct to deploy it as a tool for awareness of societal movements and events
The pride of ownership of content has reduced from rare premium vinyl discs to stream able files with access to everyone
technology
Advancements in technology have revolutionized the way stories are created, distributed, and consumed. From virtual reality to artificial intelligence, technology has enabled new forms of storytelling that were once unimaginable.
Technology has grown as a supplement for sensory stimuli to make the storytelling experience holistic
The bar of entry to create and share stories and content has been set very low in the context of required equipment
economics
The entertainment industry has always been a significant contributor to the global economy. The rise of streaming platforms and the increasing demand for content have created new revenue streams and job opportunities in the storytelling industry.
The conception of value of content has evolved from a personal valuable experience to a per-piece rate and now moved to a subscription model where people pay for an ecosystem of benefits
Internet rates within India has aided the growth of cloud platforms across
Gig economy has opened anyone to become a creator
environment
Studies document the environmental benefits of digital media over traditional formats, emphasizing reduced carbon footprints through digital distribution
politics
Research papers analyze how narratives have historically influenced public opinion and policy decisions through propaganda and activism
Articles discuss current censorship challenges faced by storytellers in India, particularly regarding sensitive political issues
trends
INCREASING SENSORY STIMULI ACROSS TIME
INCREASING mediums and formats with tech
DECREASING SOCIAL SPACES WITH EVOLUTION
DECREASING rarity and value of content
INCREASING reach and value of social media
hyper-personalization of stories
DECREASING friction to create good content
DECREASING friction to create quality
